Publication

The Diffusion of Support in an Online Social Movement: Evidence from the Adoption of Equal-Sign Profile Pictures

Proc. CSCW'15


Abstract

In March of 2013, 3 million Facebook users changed their profile picture to one of an equals sign to express support of same-sex marriage. We demonstrate that this action shows complex diffusion characteristics congruent with threshold models, with most users observing several of their friends changing their profile picture before taking the action themselves. While the number of friends played a role in the adoption dynamics, so did demographic characteristics and the general propensity of the individual to change their profile picture. We show via simulation that the adoption curve is consistent with a heterogeneous-threshold model, in which the probability of adoption depends on both the number of friends and the susceptibility of the individual.

Related Publications

All Publications

Journal of Big Data - July 19, 2021

Cumulative deviation of a subpopulation from the full population

Mark Tygert

CSCW - November 3, 2020

The dynamics of U.S. college network formation on Facebook

Jan Overgoor, Bogdan State, Lada Adamic

PLOS ONE Journal - September 8, 2021

Large-scale decrease in the social salience of climate change during the COVID-19 pandemic

Brian R. Spisak, Bogdan State, Ingrid van de Leemput, Marten Scheffer, Yuwei Liu

AISTATS - August 31, 2021

Causal Autoregressive Flows

Ilyes Khemakhem, Ricardo P. Monti, Robert Leech, Aapo Hyvärinen

To help personalize content, tailor and measure ads, and provide a safer experience, we use cookies. By clicking or navigating the site, you agree to allow our collection of information on and off Facebook through cookies. Learn more, including about available controls: Cookies Policy