Publication

The Diffusion of Support in an Online Social Movement: Evidence from the Adoption of Equal-Sign Profile Pictures

Proc. CSCW'15


Abstract

In March of 2013, 3 million Facebook users changed their profile picture to one of an equals sign to express support of same-sex marriage. We demonstrate that this action shows complex diffusion characteristics congruent with threshold models, with most users observing several of their friends changing their profile picture before taking the action themselves. While the number of friends played a role in the adoption dynamics, so did demographic characteristics and the general propensity of the individual to change their profile picture. We show via simulation that the adoption curve is consistent with a heterogeneous-threshold model, in which the probability of adoption depends on both the number of friends and the susceptibility of the individual.

Related Publications

All Publications

CODE - November 20, 2020

Privacy-Preserving Randomized Controlled Trials: A Protocol for Industry Scale Deployment (Extended Abstract)

Mahnush Movahedi, Benjamin M. Case, Andrew Knox, Li Li, Yiming Paul Li, Sanjay Saravanan, Shubho Sengupta, Erik Taubeneck

arXiv - October 9, 2020

Weights and Methodology Brief for the COVID-19 Symptom Survey by University of Maryland and Carnegie Mellon University, in Partnership with Facebook

Neta Barkay, Curtiss Cobb, Roee Eilat, Tal Galili, Daniel Haimovich, Sarah LaRocca, Katherine Morris, Tal Sarig

CSCW - October 17, 2020

Country Differences in Social Comparison on Social Media

Justin Cheng, Moira Burke, Bethany de Gant

To help personalize content, tailor and measure ads, and provide a safer experience, we use cookies. By clicking or navigating the site, you agree to allow our collection of information on and off Facebook through cookies. Learn more, including about available controls: Cookies Policy