Core Data Science

In this paper, we consider a novel variant of the multi-armed bandit (MAB) problem, MAB with cost subsidy, which models many real-life applications where the learning agent has to pay to select an arm and is concerned about optimizing cumulative costs and rewards.

We study the problem of an online advertising system that wants to optimally spend an advertiser’s given budget for a campaign across multiple platforms, without knowing the value for showing an ad to the users on those platforms.

Motivated by the needs of online large-scale recommender systems, we specialize the decoupled extended Kalman filter (DEKF) to factorization models, including factorization machines, matrix and tensor factorization, and illustrate the effectiveness of the approach through numerical experiments on synthetic and on real-world data.