Publication

The Lifecycles of Apps in a Social Ecosystem

Proc. WWW'15


Abstract

Apps are emerging as an important form of on-line content, and they combine aspects of Web usage in interesting ways — they exhibit a rich temporal structure of user adoption and long-term engagement, and they exist in a broader social ecosystem that helps drive these patterns of adoption and engagement. It has been difficult, however, to study apps in their natural setting since this requires a simultaneous analysis of a large set of popular apps and the underlying social network they inhabit.

In this work we address this challenge through an analysis of the collection of apps on Facebook Login, developing a novel framework for analyzing both temporal and social properties. At the temporal level, we develop a retention model that represents a user’s tendency to return to an app using a very small parameter set. At the social level, we organize the space of apps along two fundamental axes — popularity and sociality — and we show how a user’s probability of adopting an app depends both on properties of the local network structure and on the match between the user’s attributes, his or her friends’ attributes, and the dominant attributes within the app’s user population. We also devolop models that show the importance of different feature sets with strong performance in predicting app success.

Related Publications

All Publications

Open Source Evolutionary Structured Optimization

Jeremy Rapin, Pauline Bennet, Emmanuel Centeno, Daniel Haziza, Antoine Moreau, Olivier Teytaud

Evolutionary Computation Software Systems Workshop at ​GECCO - July 9, 2020

Adherence to suicide reporting guidelines by news shared on a social networking platform

Steven A. Sumner, Moira Burke, Farshad Kooti

PNAS - July 6, 2020

A Counterfactual Framework for Seller-Side A/B Testing on Marketplaces

Viet Ha-Thuc, Avishek Dutta, Ren Mao, Matthew Wood, Yunli Liu

ACM SIGIR - July 25, 2020

Finding the Best k in Core Decomposition: A Time and Space Optimal Solution

Deming Chu, Fan Zhang, Xuemin Lin, Wenjie Zhang, Ying Zhang, Yinglong Xia, Chenyi Zhang

ICDE - April 20, 2020

To help personalize content, tailor and measure ads, and provide a safer experience, we use cookies. By clicking or navigating the site, you agree to allow our collection of information on and off Facebook through cookies. Learn more, including about available controls: Cookies Policy