April 21, 2018
Examining the Demand for Spam: Who Clicks?
Conference on Human Factors in Computing Systems (CHI)
Some spam content manages to evade detection and engage users which is why, in this paper, we focus on the demand side of the spam equation examining what drives users to click on spam via a largescale analysis of de-identified, aggregated Facebook log data (n=600,000).
By: Elissa M. Redmiles, Neha Chachra, Brian Waismeyer