International Women’s Day celebrates the social, economic, cultural, and political achievements of women. To highlight the impactful work that women…
Diverse and inclusive representation in online advertising: An exploration of the current landscape and people’s expectations
Although there have been numerous studies about underrepresentation and misrepresentation of people in advertising, most have focused on traditional channels such as television, print, and radio, rather than on digital channels. In this paper, we seek to contribute to the body of knowledge by utilizing a mix of quantitative and qualitative methods to explore people’s attitudes toward diversity in online advertising, the current state of representation, and the impact of diversity on digital campaign performance.
At Facebook, research permeates everything we do, from improving our products to using AI to help keep people safe on…