Towards Automated Neural Interaction Discovery for Click-Through Rate Prediction

Conference on Knowledge Discovery and Data Mining (KDD)


Click-Through Rate (CTR) prediction is one of the most important machine learning tasks in recommender systems, driving personalized experience for billions of consumers. Neural architecture search (NAS), as an emerging field, has demonstrated its capabilities in discovering powerful neural network architectures, which motivates us to explore its potential for CTR predictions. Due to 1) diverse unstructured feature interactions, 2) heterogeneous feature space, and 3) high data volume and intrinsic data randomness, it is challenging to construct, search, and compare different architectures effectively for recommendation models. To address these challenges, we propose an automated interaction architecture discovering framework for CTR prediction named AutoCTR. Via modularizing simple yet representative interactions as virtual building blocks and wiring them into a space of direct acyclic graphs, AutoCTR performs evolutionary architecture exploration with learning-to-rank guidance at the architecture level and achieves acceleration using low-fidelity model. Empirical analysis demonstrates the effectiveness of AutoCTR on different datasets comparing to human-crafted architectures. The discovered architecture also enjoys generalizability and transferability among different datasets.

Related Publications

All Publications

COLING - December 8, 2020

Best Practices for Data-Efficient Modeling in NLG: How to Train Production-Ready Neural Models with Less Data

Ankit Arun, Soumya Batra, Vikas Bhardwaj, Ashwini Challa, Pinar Donmez, Peyman Heidari, Hakan Inan, Shashank Jain, Anuj Kumar, Shawn Mei, Karthik Mohan, Michael White

NeurIPS - December 1, 2020

Continuous Surface Embeddings

Natalia Neverova, David Novotny, Vasil Khalidov, Marc Szafraniec, Patrick Labatut, Andrea Vedaldi

NeurIPS - November 25, 2020

Ridge Rider: Finding Diverse Solutions by Following Eigenvectors of the Hessian

Jack Parker-Holder, Luke Metz, Cinjon Resnick, Hengyuan Hu, Adam Lerer, Alistair Letcher, Alex Peysakhovich, Aldo Pacchiano, Jakob Foerster

NeurIPS - November 30, 2020

Adversarial Attacks on Linear Contextual Bandits

Evrard Garcelon, Baptiste Roziere, Laurent Meunier, Jean Tarbouriech, Olivier Teytaud, Alessandro Lazaric, Matteo Pirotta

To help personalize content, tailor and measure ads, and provide a safer experience, we use cookies. By clicking or navigating the site, you agree to allow our collection of information on and off Facebook through cookies. Learn more, including about available controls: Cookies Policy