April 27, 2013
Quantifying the Invisible Audience in Social Networks
ACM Conference on Human Factors in Computing Systems (CHI)
When you share content in an online social network, who is listening? Users have scarce information about who actually sees their content, making their audience seem invisible and difficult to estimate. However, understanding this invisible audience can impact both science and design, since perceived audiences influence content production and self-presentation online.
By: Michael Bernstein, Eytan Bakshy, Moira Burke, Brian Karrer
Human Computer Interaction & UX