July 8, 2013
The Anatomy of Large Facebook Cascades
AAAI Conference on Weblogs and Social Media (ICWSM)
When users post photos on Facebook, they have the option of allowing their friends, followers, or anyone at all to subsequently reshare the photo. A portion of the billions of photos posted to Facebook generates cascades of reshares, enabling many additional users to see, like, comment, and reshare the photos.
By: Alex Dow, Lada Adamic, Adrien Friggeri