February 1, 2011
Social Capital on Facebook: Differentiating Uses and Users
ACM Conference on Human Factors in Computing Systems (CHI)
Though social network site use is often treated as a monolithic activity, in which all time is equally “social” and its impact the same for all users, we examine how Facebook affects social capital depending upon: (1) types of site activities, contrasting one-on-one communication, broadcasts to wider audiences, and passive consumption of social news, and (2) individual differences among users, including social communication skill and self-esteem.
By: Moira Burke, Robert Kraut, Cameron Marlow