April 11, 2014
Designing and Deploying Online Field Experiments
International World Wide Web Conference (WWW)
Online experiments are widely used to compare specific design alternatives, but they can also be used to produce generalizable knowledge and inform strategic decision making. Doing so often requires sophisticated experimental designs, iterative refinement, and careful logging and analysis.
By: Eytan Bakshy, Dean Eckles, Michael Bernstein
Economics & Computation
Human Computer Interaction & UX