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387 Results

September 13, 2012

A 61-million-person experiment in social influence and political mobilization


Human behaviour is thought to spread through face-to-face social networks, but it is difficult to identify social influence effects in observational studies, and it is unknown whether online social ne…

By: Robert Bond, Christopher J. Fariss, Jason J. Jones, Adam D. I. Kramer, Cameron Marlow, Jaime Settle
August 16, 2012

Workload Analysis of a Large-Scale Key-Value Store

ACM International Conference on Measurement and Modeling of Computer Systems (SIGMETRICS)

Key-value stores are a vital component in many scale-out enterprises, including social networks, online retail, and risk analysis. Accordingly, they are receiving increased attention from the research community in an effort to improve their performance, scalability, reliability, cost, and power consumption. To be effective, such efforts require a detailed understanding of realistic key-value workloads. And yet little is known about these workloads outside of the companies that operate them. This paper aims to address this gap.

By: Berk Atikoglu, Yuehai Xu, Eitan Frachtenberg, Song Jiang, Michael Paleczny
August 13, 2012

DeTail: Reducing the Flow Completion Time Tail in Datacenter Networks

ACM Conference on Applications, Technologies, Architectures, and Protocols for Computer Communications (SIGCOMM)

Web applications have now become so sophisticated that rendering a typical page may require hundreds of intra-datacenter flows. At the same time, web sites must meet strict page creation deadlines of 200-300ms to satisfy user demands for interactivity. Long-tailed flow completion times make it challenging for web sites to meet these constraints. They are forced to choose between rendering a subset of the complex page, or delay its rendering, thus missing deadlines and sacrificing either quality or responsiveness. Either option leads to potential financial loss.

By: Dhruba Borthakur, Randy Katz, Prashanth Mohan, Tathagata Das, David Zats
August 12, 2012

Active Sampling for Entity Matching

ACM Conference on Knowledge Discovery and Data Mining (KDD)

In entity matching, a fundamental issue while training a classifier to label pairs of entities as either duplicates or non-duplicates is the one of selecting informative examples. Although active learning presents an attractive solution to this problem, previous approaches minimize the misclassification rate (0-1 loss) of the classifier, which is an unsuitable metric for entity matching due to class imbalance (i.e., many more non-duplicate pairs than duplicate pairs).

By: Kedar Bellare, Suresh Iyengar Parthasarathy, Aditya Parameswaran, Vibhor Rastogi
June 22, 2012

Four Degrees of Separation

ACM Web Science Conference (WebSci)

Frigyes Karinthy, in his 1929 short story “Lancszemek” (in English, “Chains”) suggested that any two persons are distanced by at most six friendship links. Stanley Milgram in his famous experiments challenged people to route postcards to a fixed recipient by passing them only through direct acquaintances. Milgram found that the average number of intermediaries on the path of the postcards lay between 4.4 and 5.7, depending on the sample of people chosen.

By: Lars Backstrom, Paolo Boldi, Marco Rosa, Johan Ugander, Sebastiano Vigna
June 17, 2012

Storage Infrastructure Behind Facebook Messages: Using HBase at Scale

IEEE International Conference on Data Engineering (ICDE)

Facebook Messages, which combines messages, chat and email into a real-time conversation, is the first application in Facebook to use HBase in production.

By: Amitanand Aiyer, Mikhail Bautin, Guoqiang Jerry Chen, Pritam Damania, Prakash Khemani, Kannan Muthukkaruppan, Karthik Ranganathan, Nicolas Spiegelberg, Liyin Tang, Madhuwanti Vaidya
June 8, 2012

Social Influence in Social Advertising: Evidence from Field Experiments

ACM Conference on Electronic Commerce (EC)

Social advertising uses information about consumers’ peers, including peer affiliations with a brand, product, organization, etc., to target ads and contextualize their display. This approach can incr…

By: Eytan Bakshy, Dean Eckles, Rong Yan, Itamar Rosenn
June 1, 2012

Power and Performance Evaluation of Memcached on the TILEPro64 Architecture

Sustainable Computing: Informatics and Systems

Power consumption of data centers had become an important factor in the economy and sustainability of large-scale Web services. Researchers and practitioners are spending considerable effort to characterize Web-scale workloads and evaluating their applicability to alternative, more power-efficient architectures. One such workload in particular is the caching layer, which stores expensive-to-regenerate data in fast storage to reduce service times.

By: Mateusz Berezecki, Eitan Frachtenberg, Michael Paleczny, Ken Steele
May 16, 2012

The spread of emotion via Facebook

ACM Conference on Human Factors in Computing Systems (CHI)

In this paper we study large-scale emotional contagion through an examination of Facebook status updates. After a user makes a status update with emotional content, their friends are significantly more likely to make a valence-consistent post.

By: Adam D. I. Kramer
May 1, 2012

Thermal Design in the Open Compute Datacenter

IEEE Intersociety Conference on Thermal and Thermomechanical Phenomena in Electronic Systems (ITHERM)

The advent of Web-based services and cloud computing has instigated an explosive growth in demand for datacenters. Traditionally, Internet companies would lease datacenter space and servers from vendors that often emphasize flexibility over efficiency. But as these companies grew larger, they sought to reduce acquisition and operation costs by building their own datacenters.

By: Eitan Frachtenberg, Dan Lee, Marco Magarelli, Veerendra Mulay, Jay Park