June 25, 2018
Do Diffusion Protocols Govern Cascade Growth?
International AAAI Conference on Web and Social Media (ICWSM)
Large cascades can develop in online social networks as people share information with one another. Though simple reshare cascades have been studied extensively, the full range of cascading behaviors on social media is much more diverse. Here we study how diffusion protocols, or the social exchanges that enable information transmission, affect cascade growth, analogous to the way communication protocols define how information is transmitted from one point to another.
By: Justin Cheng, Jon Kleinberg, Jure Leskovec, David Liben-Nowell, Bogdan State, Karthik Subbian, Lada Adamic