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11 Results

June 8, 2012

Social Influence in Social Advertising: Evidence from Field Experiments

ACM Conference on Electronic Commerce (EC)

Social advertising uses information about consumers’ peers, including peer affiliations with a brand, product, organization, etc., to target ads and contextualize their display. This approach can incr…

By: Eytan Bakshy, Dean Eckles, Rong Yan, Itamar Rosenn