Research Area
Year Published

12 Results

February 6, 2013

Characterizing and Curating Conversation Threads: Expansion, Focus, Volume, Re-entry

ACM International Conference on Web Search and Data Mining (WSDM)

Discussion threads form a central part of the experience on many Web sites, including social networking sites such as Facebook and Google Plus and knowledge creation sites such as Wikipedia.

By: Lars Backstrom, Jon Kleinberg, Lillian Lee, Cristian Danescu-Niculescu-Mizil
June 8, 2012

Social Influence in Social Advertising: Evidence from Field Experiments

ACM Conference on Electronic Commerce (EC)

Social advertising uses information about consumers’ peers, including peer affiliations with a brand, product, organization, etc., to target ads and contextualize their display. This approach can incr…

By: Eytan Bakshy, Dean Eckles, Rong Yan, Itamar Rosenn