Publication

Diverse and inclusive representation in online advertising: An exploration of the current landscape and people’s expectations


Abstract

Although there have been numerous studies about underrepresentation and misrepresentation of people in advertising, most have focused on traditional channels such as television, print, and radio, rather than on digital channels. In this paper, we seek to contribute to the body of knowledge by utilizing a mix of quantitative and qualitative methods to explore people’s attitudes toward diversity in online advertising, the current state of representation, and the impact of diversity on digital campaign performance. Our work includes a consumer survey, analysis of Facebook ads, and brand lift studies.

The findings reveal that certain groups are underrepresented in online advertising and that stereotypes continue to be present in campaigns. The research also suggests that people want more inclusion in online advertising, that more frequent and positive portrayals of underrepresented and diverse groups has a measurably positive impact on business outcomes, and that today’s advertisers have a powerful opportunity to communicate and change behavior.

Related Publications

All Publications

NeurIPS - December 6, 2020

High-Dimensional Contextual Policy Search with Unknown Context Rewards using Bayesian Optimization

Qing Feng, Benjamin Letham, Hongzi Mao, Eytan Bakshy

Innovative Technology at the Interface of Finance and Operations - March 31, 2021

Market Equilibrium Models in Large-Scale Internet Markets

Christian Kroer, Nicolas E. Stier-Moses

JMLR - February 11, 2021

The Decoupled Extended Kalman Filter for Dynamic Exponential-Family Factorization Models

Carlos A. Gómez-Uribe, Brian Karrer

EC - December 23, 2020

Matching Algorithms for Blood Donation

Duncan C. McElfresh, Christian Kroer, Sergey Pupyrev, Eric Sodomka, Karthik Abinav Sankararaman, Zack Chauvin, Neil Dexter, John P. Dickerson

To help personalize content, tailor and measure ads, and provide a safer experience, we use cookies. By clicking or navigating the site, you agree to allow our collection of information on and off Facebook through cookies. Learn more, including about available controls: Cookies Policy