Publication

Designing and Deploying Online Field Experiments

International World Wide Web Conference (WWW)


Abstract

Online experiments are widely used to compare specific design alternatives, but they can also be used to produce generalizable knowledge and inform strategic decision making. Doing so often requires sophisticated experimental designs, iterative refinement, and careful logging and analysis. Few tools exist that support these needs. We thus introduce a language for online field experiments called PlanOut. PlanOut separates experimental design from application code, allowing the experimenter to concisely describe experimental designs, whether common “A/B tests” and factorial designs, or more complex designs involving conditional logic or multiple experimental units. These latter designs are often useful for understanding causal mechanisms involved in user behaviors. We demonstrate how experiments from the literature can be implemented in PlanOut, and describe two large field experiments conducted on Facebook with PlanOut. For common scenarios in which experiments are run iteratively and in parallel, we introduce a namespaced management system that encourages sound experimental practice.

Related Publications

All Publications

Federated Learning for User Privacy and Data Confidentiality Workshop At ICML - July 24, 2021

Federated Learning with Buffered Asynchronous Aggregation

John Nguyen, Kshitiz Malik, Hongyuan Zhan, Ashkan Yousefpour, Michael Rabbat, Mani Malek, Dzmitry Huba

UAI - July 28, 2021

A Nonmyopic Approach to Cost-Constrained Bayesian Optimization

Eric Hans Lee, David Eriksson, Valerio Perrone, Matthias Seeger

ACM Transactions on Applied Perception Journal (ACM TAP) - September 16, 2021

Evaluating Grasping Visualizations and Control Modes in a VR Game

Alex Adkins, Lorraine Lin, Aline Normoyle, Ryan Canales, Yuting Ye, Sophie Jörg

ACM MM - October 20, 2021

EVRNet: Efficient Video Restoration on Edge Devices

Sachin Mehta, Amit Kumar, Fitsum Reda, Varun Nasery, Vikram Mulukutla, Rakesh Ranjan, Vikas Chandra

To help personalize content, tailor and measure ads, and provide a safer experience, we use cookies. By clicking or navigating the site, you agree to allow our collection of information on and off Facebook through cookies. Learn more, including about available controls: Cookies Policy