July 16, 2013
Selection Effects in Online Sharing: Consequences for Peer Adoption
ACM Conference on Electronic Commerce (EC)
Most models of social contagion take peer exposure to be a corollary of adoption, yet in many settings, the visibility of one’s adoption behavior happens through a separate decision process. In online systems, product designers can define how peer exposure mechanisms work: adoption behaviors can be shared in a passive, automatic fashion, or occur through explicit, active sharing.
By: Sean J. Taylor, Eytan Bakshy, Sinan Aral