June 26, 2017

Multiplicative Pacing Equilibria in Auction Markets

Workshop on Algorithmic Game Theory and Data Science, ACM Conference on Economics and Computation

Budgets play a significant role in real-world sequential auction markets such as those implemented by Internet companies. To maximize the value provided to auction participants, spending is smoothed across auctions so budgets are used for the best opportunities. This paper considers a smoothing procedure that relies on pacing multipliers: for each bidder, the platform applies a factor between 0 and 1 that uniformly scales the bids across all auctions.

Vincent Conitzer, Christian Kroer, Eric Sodomka, Nicolas Stier
April 11, 2016

People and Cookies: Imperfect Treatment Assignment in Online Experiments

WWW 2016

Identifying the same internet user across devices or over time is often infeasible. This presents a problem for online experiments, as it precludes person-level randomization. Randomization must instead be done using imperfect proxies for people, like cookies, email addresses or device identifiers.

Dominic Coey, Michael Bailey
March 23, 2016

Social Networks and Housing Markets

SSRN

We document that the recent house price experiences within an individual’s social network affect her perceptions of the attractiveness of property investments, and through this channel have large effects on her housing market activity.

Michael Bailey, Ruiqing Cao, Theresa Kuchler, Johannes Stroebel
March 15, 2016

Social Hash: an Assignment Framework for Optimizing Distributed Systems Operations on Social Networks

USINEX Symposium on Networked Systems Design and Implementation (NSDI 2016)

We describe the social hash framework, which uses graph partitioning techniques to improve the performance of systems within Facebook. We highlight two applications: 1. how routing similar users to the same web cluster improves our cache performance, 2. how co-locating socially similar data on the same host improves the performance of data serving systems.

Alon Shalita, Brian Karrer, Igor Kabiljo, Arun Sharma, Aaron Adcock, Alessandro Presta, Herald Kllapi, Michael Stumm
January 13, 2016

Social Networks and Labor Markets: How Strong Ties Relate to Job Transmission On Facebook’s Social Network

Journal of Labor Economics

This is an observational study of the social networks of 1.4 million US Facebook users who list an employer in their profile.

Moira Burke
August 24, 2014

Practical Lessons from Predicting Clicks on Ads at Facebook

International Workshop on Data Mining for Online Advertising (ADKDD)

Online advertising allows advertisers to only bid and pay for measurable user responses, such as clicks on ads. As a consequence, click prediction systems are central to most online advertising system…

He Xinran, Junfeng Pan, Ou Jin, Tianbing Xu, Bo Liu, Tao Xu, Yanxin Shi, Antoine Atallah, Ralf Herbrich, Stuart Bowers, Joaquin Quinonero Candela
April 26, 2014

Incentives to Participate in Online Research: An Experimental Examination of “Surprise” Incentives

ACM Conference on Human Factors in Computing Systems (CHI)

In this work, we present four experiments examining how two different kinds of ‘surprise’ financial incentives affect the rate of participation in a longitudinal study when participants are initially solicited with either an appeal to intrinsic motivation to participate in research or one that also offers extrinsic financial incentives.

Andrew Tresolini Fiore, Coye Cheshire, Lindsay Shaw Taylor, G.A. Mendelsohn
April 11, 2014

Designing and Deploying Online Field Experiments

International World Wide Web Conference (WWW)

Online experiments are widely used to compare specific design alternatives, but they can also be used to produce generalizable knowledge and inform strategic decision making. Doing so often requires sophisticated experimental designs, iterative refinement, and careful logging and analysis.

Eytan Bakshy, Dean Eckles, Michael Bernstein
July 16, 2013

Selection Effects in Online Sharing: Consequences for Peer Adoption

ACM Conference on Electronic Commerce (EC)

Most models of social contagion take peer exposure to be a corollary of adoption, yet in many settings, the visibility of one’s adoption behavior happens through a separate decision process. In online systems, product designers can define how peer exposure mechanisms work: adoption behaviors can be shared in a passive, automatic fashion, or occur through explicit, active sharing.

Sean J. Taylor, Eytan Bakshy, Sinan Aral
February 6, 2013

Characterizing and Curating Conversation Threads: Expansion, Focus, Volume, Re-entry

ACM International Conference on Web Search and Data Mining (WSDM)

Discussion threads form a central part of the experience on many Web sites, including social networking sites such as Facebook and Google Plus and knowledge creation sites such as Wikipedia.

Lars Backstrom, Jon Kleinberg, Lillian Lee, Cristian Danescu-Niculescu-Mizil
June 8, 2012

Social Influence in Social Advertising: Evidence from Field Experiments

ACM Conference on Electronic Commerce (EC)

Social advertising uses information about consumers’ peers, including peer affiliations with a brand, product, organization, etc., to target ads and contextualize their display. This approach can incr…

Eytan Bakshy, Dean Eckles, Rong Yan, Itamar Rosenn