I’m a user research lead on the Ads Research team at Facebook. My present work involves studying what makes or breaks a social media advertising experience, and how we build ad products to meet needs from various business entities who use Facebook. I use both quant and qual research methods to improve understanding of advertisers’ experience with Facebook Ads and Pages products, and different market segments’ mental models and needs. Prior to joining Facebook, I worked at Google on consumer-facing products for 4 years and was a Ph.D. candidate from the Department of Management Science and Engineering at Stanford.


Human-computer interaction, survey methodology, market research, sentiment tracking, social media marketing