I am a qualitative researcher who ventured into the world of UX research through a strong background in product design. At Facebook, I lead research for the profile team where I work on improving our understanding of how people wish to communicate their identity and what information is most valuable for people to know about each other in different contexts. Prior to Facebook, I was a Senior Researcher at Razorfish, where I led many types of research studies such as persona building, taxonomy and usability studies. I received my MDes in Design Research from the Institute of Design at IIT Chicago, and my Bachelor’s degree in Industrial Design from the National Institute of Design, Ahmedabad, India.
Ethnographic research, social impact, design thinking