Winnie Liu

UX Researcher

I am a UX researcher working on Facebook’s Ads team. Prior to this role, I worked at Facebook for several years on the Research Operations team. My educational background is in Behavioral Science which was interdisciplinary between anthropology, psychology and sociology. Through each of these social sciences, I was able to learn an array of research methodologies used by each discipline which fueled my interest in research. In my current role, I collaborate with product teams and other researchers to plan and conduct research to better improve our tools for advertisers and Facebook.


Internationalization, cultural assimilation, social good