I am a researcher working with the Ads team at Facebook. Prior to Facebook, I was a PhD student at Wharton’s Marketing Department, where I conducted research for the US government, CPG companies, and a mobile ad startup. I received my MS in Marketing and BA in Psychology from Wharton/University of Pennsylvania. My academic research has applied various insights from the field of judgment and decision making to marketing (e.g., personalized ads, promotions) and public policy (e.g., nudges). I enjoy studying the perspectives of both businesses and consumers to inform product development.

Interests

Judgment and decision making, ads, consumer norms and attitudes towards ads and policies