I am a qualitative researcher with Facebook’s Ads team in London, where my work explores how ads can be used to help people connect with brick and mortar businesses out in the real world.

Before joining Facebook I undertook a Joint PhD between the University of Dundee and the University of Technology Sydney. My PhD research explored how technology can be used to support people managing their digital things after a relationship break up.

I continue to inch towards the completion of my thesis and look forward to submitting it soon™.

Interests

Meaningful customer interactions, connecting people with care, empathy, wellbeing, co-design, sensitive contexts, relationships