Soumia Fares

UX Researcher

I joined Facebook after holding prior research roles ranging from academia to startups to large companies, most recently at Microsoft where I studied online communities.

At Facebook, I’m a UX researcher on the Solutions team dedicated to preventing discrimination on our platforms.

My passion for design research is rooted in my love for diving into the wild, getting lost in meaningful questions and using creative methods to surface compelling insights that not only move product teams forward but more importantly, instill design inspiration and a strong dose of humanity into what technologists build and put out into the world.

I’m especially drawn to research projects that involve social impact, justice/equality, accessibility and international field work.


Foundational research, social computing, design thinking, ethnography, online communities, quantified self, discrimination, misinformation, resilience, accessibility and emerging markets