I am the Director of Research for the Facebook Ads team. My team conducts research focused on inspiring new products and improving existing products for advertisers. Before joining Facebook, I led the Design and Research team at Groupon, the Mobile Design team and User Experience Research team at eBay. I’ve also led a Research team at Microsoft, and was a product designer at Adobe and a researcher at IBM. I received a PhD in Cognitive Psychology with a focus in Human Computer Interaction from New Mexico State University and an MA in Experimental Psychology. My dissertation focused on the use of metaphors in UI design to facilitate learning.

Interests

human-computer Interaction, mobile, ethnography, cognitive psychology