I am a user experience (UX) researcher supporting Facebook Advertising Products. Before joining Facebook’s Ads and Pages Research Team, I had a similar UX research role at Yahoo. I have always enjoyed studying complex user workflows and finding user insights to help product teams build amazing products. At Facebook, I get to do exactly that! My research focuses on the needs of both small and large advertisers. I use the results of my research to bring insights to our teams, who then build cutting edge products to fulfill those needs. I received my PhD from University of Central Florida in experimental psychology, and an MS and BS from Syracuse University in information science.