I am a researcher on Facebook’s Ads Research team. My current work involves improving products that enable our Global Marketing and Sales teams to effectively and efficiently support advertisers. I have a diverse background in engineering, product innovation, and market insights, which add unique perspectives to understanding how people use technology. Prior to Facebook, I was at VMware and Intel where my passion began championing for the end user and bringing their voice to the product development process. I received my PhD in Electrical and Computer Engineering at the University of Rochester, in the areas of personalized medicine and biomarker discovery.