I am a user experience researcher at Instagram monetization team. Before joining Facebook and Instagram, I worked in financial services for 7.5 years; conducting research on needs, behaviors and experiences of consumers. I employed design thinking and lean startup methodologies in order to design innovative products and services. I have a special interest in design research and I am experienced in a variety of research methods both qualitative and quantitative.
Design research, user research, lean startup, design thinking and financial technologies