People

Lada Adamic

Data Scientist

I lead the Computational Social Science group, which is part of the Core Data Science team. I love data, and using it to shape Facebook’s current and future products, and also gleaning insights about the fascinating paths information takes through social networks. Prior to joining Facebook, I was an associate professor at the School of Information + Center for the Study of Complex systems at the University of Michigan. I taught a Social Network Analysis course via Coursera.

Interests

Computational social science and social network analysis

Latest Publications

When can overambitious seeding cost you?

Shankar Iyer, Lada Adamic

Applied Network Science - June 24, 2019

The Costs of Overambitious Seeding of Social Products

Shankar Iyer, Lada Adamic

Complex Networks 2018 - December 11, 2018

Do Diffusion Protocols Govern Cascade Growth?

Justin Cheng, Jon Kleinberg, Jure Leskovec, David Liben-Nowell, Bogdan State, Karthik Subbian, Lada Adamic

ICWSM 2018 - June 25, 2018

Understanding Short-term Changes in Online Activity Sessions

Farshad Kooti, Karthik Subbian, Winter Mason, Lada Adamic, Kristina Lerman

WWW - April 3, 2017

Detecting Large Reshare Cascades in Social Networks

Karthik Subbian, B. Aditya Prakash, Lada Adamic

WWW 2017 - April 3, 2017

Understanding Feedback Expectations on Facebook

Nir Grinberg, Shankar Kalyanaraman, Lada Adamic, Mor Naaman

CSCW - February 25, 2017

The Social Ties of Immigrant Communities in the United States

Amaç Herdağdelen, Bogdan State, Lada Adamic, Winter Mason

WEBSCI - May 22, 2016

Lost in Propagation? Unfolding News Cycles from the Source

Chenhao Tan, Adrien Friggeri, Lada Adamic

ICWSM - May 17, 2016

Changes in Engagement Before and After Posting to Facebook

Nir Grinberg, Alex Dow, Lada Adamic, Mor Naaman

CHI - May 7, 2016

Do Cascades Recur?

Justin Cheng, Lada Adamic, Jon Kleinberg, Jure Leskovec

WWW - April 11, 2016

Information Evolution in Social Networks

Lada Adamic, Thomas Lento, Eytan Adar, Pauline C. Ng

WSDM - February 22, 2016

The Lifecycles of Apps in a Social Ecosystem

Isabel Kloumann, Lada Adamic, Jon Kleinberg, Shaomei Wu

WWW - May 18, 2015

Exposure to Ideologically Diverse News and Opinion on Facebook

Eytan Bakshy, Solomon Messing, Lada Adamic

Science. - May 9, 2015

Rumor Cascades

Adrien Friggeri, Lada Adamic, Dean Eckles, Justin Cheng

ICWSM - June 2, 2014

Visually Impaired Users on an Online Social Network

Shaomei Wu, Lada Adamic

CHI - April 26, 2014

Can cascades be predicted?

Justin Cheng, Lada Adamic, Alex Dow, Jon Kleinberg, Jure Leskovec

WWW - April 7, 2014

The Anatomy of Large Facebook Cascades

Alex Dow, Lada Adamic, Adrien Friggeri

ICWSM - July 8, 2013

Families on Facebook

Moira Burke, Lada Adamic, Karyn Marciniak

ICWSM - July 8, 2013

The Role of Social Networks in Information Diffusion

Eytan Bakshy, Itamar Rosenn, Cameron Marlow, Lada Adamic

WWW - April 16, 2012